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Marketing 4-H
Skip Navigation LinksNYS 4-H > Staff Site > Marketing 4-H
Marketing 4-H

Telling your 

4-H story. 

Looking for materials to promote 4-H in your community? You’ve come to the right place. In this section, you’ll find tips for writing your message, information about the 4-H emblem and proper usage, links for national 4-H resources and more.

Writing your message.  We are not all trained writers or communication specialists - but there are a few simple tools that might help you to share your story effectively. 

Writing for Impact.  Tip Sheet: Things to think about every time you put pen to paper (or hands to keyboard) in the name of 4-H Youth Development

Use your numbers.  We all spend a fair amount of time tracking people who attend programs...but how can you use the data to paint a picture of what you are doing?  What can your reporting numbers do for you

Ways to share your story beyond your county.  Outside of local media releases and web updates, you may want to share your stories more broadly.  Below are a number of options:

1.       Youth Educator List-serve. (for 4-H Staff to post/receive news)  4-H Educators are added to CCE-YOUTH-STAFF-when they are hired; other staff can subscribe here

2.   Small Farm Quarterly. Quarterly we recruit youth-authored stories that have a focus on agriculture for Small Farm Quarterly, coordinated by Cornell's Small Farms program. Individual stories may be submitted, but typically counties recruit writers, edit proof and edit content and submit an edited draft to Deborah Mann.

7.       CCE News.  Sent to all staff who work for Cornell Cooperative Extension.  News and success stories can be submitted to:  in the subject enter "For CCE News."

​Use the 4-H emblem correctly. Use of the 4-H clover is protected by law.  Review the  4-H Emblem Use Policy to learn how to protect the 4-H brand.  The WebPageGuidelines.pdf provides insight into creating a club website that follows clover usage guidelines. 

4-H Ask Me Resources

barn tours.pngbarn tours.png

ask me 2015.docxask me 2015.docx

Other graphics that you might be interested in (contact Deb Mann, for jpgs)

Promotional Toolkits from National 4-H Council.  This page includes featured promotional materials including National 4-H Week materials.

4-H "Tricks of the Trade" Webinar Series

Wyoming County 4-H Dairy Program

Using Photos to Market your 4-H Program

Rural Youth Services

Youth Mentoring   

(Prezi from Youth Mentoring)

Enrollment Analysis Tools